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    "In today's evolving world of healthcare the need to deliver superior service is a challenge for every member of the medical care value chain. The assessment advances that Alan Friedman and his organization J3Personica have delivered for physician education is making true accountable care a reality for the best medical institutions in the US." JAMES MERLINO, MD PRESIDENT, ASSOCIATION FOR PATIENT EXPERIENCE & AUTHOR OF "SERVICE FANATICS"

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    “J3Personica and its CEO Alan Friedman are an unstoppable force for positive change in the healthcare industry. The organization is linking behavioral science with analytic discipline to transform the selection of physicians and create an exponential improvement in patient care.” ROBERT HOGAN, Ph.D., PRESIDENT, HOGAN ASSESSMENT SYSTEMS

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    “J3Personica’s team has been a true thought partner, not just in providing us with the right tools, but also in working continuously to help shape the strategy and vision for implementing them. Alan's passion for his work is evident in all he does, and it's inspiring to work with someone so invested in and focused on improving patient outcomes and provider experiences." TERRI L. CHRISTENSEN, Ph.D., EXECUTIVE DIRECTOR, PHYSICIAN LEADERSHIP AND DEVELOPMENT, CLEVELAND CLINIC AND DIRECTOR, CLEVELAND CLINIC ACADEMY

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    "Teaching self-awareness in graduate medical training is critical to our educational mission to develop empathetic physician leaders. Alan Friedman and J3Personica understand the complexities of GME, and are well-suited to help trainees maximize their strengths and improve their challenges. Undoubtedly, this type of insight will have a tremendous impact on the quality of patient care and human interactions." JEFFREY T. KUVIN, MD, FACC, FAHA, FACP, PROFESSOR, TUFTS UNIVERSITY SCHOOL OF MEDICINE AND ASSOCIATE CHIEF MEDICAL OFFICER FOR GRADUATE MEDICAL EDUCATION, TUFTS MEDICAL CENTER

We are revolutionizing the way healthcare prepares people to care for people and we have the science to back it up.

The nation’s healthcare system is undergoing an unprecedented change, forcing hospitals, clinics, training programs and medical schools to adapt. Systemic and sustainable change of organizations must include a capacity for self awareness in individuals and teams.

Our Services















Alan Friedman, MA CEO

Alan Friedman is the Chief Executive Officer of J3Personica, an organization who is redefining personality for healthcare. He is an advisor to leaders at every level of the medical education and healthcare systems. Prior roles include leadership positions at American Greetings, Abbott Laboratories, CR Bard, Neurometrix, and Johnson and Johnson. Additionally, he has international experience working in Abu Dhabi, Italy, France, the United Kingdom, Mexico, Australia and Canada. Alan is known as a results oriented advisor with the unique ability to work across cultural, geographic and technical boundaries.

Alan holds a master’s degree in Organizational Psychology with a distinction in Change Leadership from Columbia University in New York, a certificate in Management Practices from New York University, a certificate in Finance from McGill University and a degree in Consumer Affairs from Indiana University of Pennsylvania. Most recently he completed the “Launching New Ventures” program at Harvard Business School.

His professional credentials include completing the Columbia Business School Coaching Intensive Certification Program (CCCP), certifications to administer the Hogan Assessment Suite, Myers Briggs Type Indicator (MBTI), Learning Versatility Index (LVI) and the Center for Creative Leadership (CCL) Benchmarks 360 Instrument.

Alan is an associate member of the American Psychological Association, a member of the American Society for Human Resources in Healthcare, a member of The Academy of Management, a member of The Society for Industrial and Organizational Psychology, an associate member of the Metro NY Association of Applied Psychologists, a member of the American College of Healthcare Executives and a member of the Association for Test Publishers. 

email: alanf@j3personica.com


Jake-9001 square retouchedJena Jake, MA Executive Vice President

Jena Jake is Executive Vice President of J3Personica and is responsible for strategy and operations. She has more than 18 years of executive level experience. Prior to joining J3P she owned an advisory firm that represented public speakers, trainers and consultants serving the automotive, retail, manufacturing and healthcare industries.  

She is the creator of Buffers and Breakthroughs, a daily practice program for caregivers of people with chronic conditions, including developmental disabilities. Her interests include group dynamics, mentoring, high performing teams, executive coaching and individual development.

Jena is bilingual Spanish/English, holds a post master’s Certificate in Professional Counseling and a master’s degree in Professional Counseling from Monmouth University.  

Her professional credentials include being a Licensed Associate Counselor in the State of New Jersey and a certified administrator of the Hogan Assessment Suite.

Jena is an associate member of the American Psychological Association, a member of The Society of Industrial and Organizational Psychology and a member of The New Jersey Counseling Association. 

email: jenaj@j3personica.com

Kate-1996 squareKate Roloff, PhD, Senior Research Fellow

Kate Roloff, PhD, is a Senior Research Fellow at J3Personica. Kate has extensive experience in designing and executing research methodologies ranging from small-scale labs experiments to cross-sectional longitudinal designs. Her scholarly interests include learning in organizations, especially at the individual and team levels, leadership, and organizational justice.

Kate has a PhD in Social Organizational Psychology from Columbia University. She received her B.A. in psychology and administrative science from Colby College and an M.A. in psychology from Boston University. She has been published in the Academy of Management Annals and Journal of Organizational Behavior, as well as in the medical journals Cancer and  American Journal of Health Behavior, in addition to many book chapters on team learning, negotiations, and positive organizational scholarship.

Prior to her academic career, Kate worked in academic medicine at Yale University School of Medicine and Boston University Medical School on topics such as the psychosocial breast cancer research, behavioral women’s health, and gender differences in cardiac chest pain. In addition, she worked as a Research Associate at Harvard Business School where she wrote teaching cases for MBA and EMBA classrooms on the Minnesota Children’s Hospital and the Veteran’s Health Administration, among others, and performed research on team and organizational learning as well as a longitudinal study of the careers of the Harvard Business School class of 1996.

email: kater@j3personica.com


Martine-1952 squareMartine Maculaitis, MPhil, MA, Manager, Research Strategy and Data Insights

Martine Maculaitis, MPhil, MA, is the Manager of Research Strategy and Data Insights at J3Personica where she oversees the firm’s data analysis strategy and scientific publication process. Martine’s primary areas of expertise include research methods, statistical data analysis, and survey design. Martine earned her BA in Criminal Justice and Psychology from the University of Georgia and her MA in Behavioral Sciences from Kean University. She is currently an advanced doctoral candidate in Industrial-Organizational Psychology at the Graduate Center, City University of New York (CUNY). Her scholarly interests center on diversity and inclusion, work-family interface, occupational health, and corporate social responsibility. Some of her prior work has culminated in journal publications, professional conference posters, and research symposia. Additionally, she has worked as a research consultant in the healthcare industry and has previously taught several undergraduate Psychology courses at Baruch College, CUNY and Montclair State University.  


SIOP 2 crop 300 dpi (2)Jolie Terrazas, MS Senior Research Associate

Jolie Terrazas MPhil, M.S., is a research associate with J3Personica. Her research interests include stereotype perceptions, workplace discrimination, gender and diversity issues, and mindfulness in the workplace. Jolie’s research has been published in the APA Handbook of Industrial and Organizational Psychology and in multiple conference posters and research symposia. She has won grants to support her research; most recently a national award from the Society for Industrial Organizational Psychology, Division 14 of the American Psychological Association. Additionally, she has research and consulting experience in a range of industries including financial services, higher education, and immigrant support services. Jolie has previously taught graduate and undergraduate Psychology courses at Baruch College, CUNY.

Jolie holds a B.A. from New York University’s Gallatin School and an M.S. in Industrial-Organizational Psychology from Baruch College. She is currently doctoral candidate in Industrial-Organizational Psychology at the Graduate Center, City University of New York (CUNY).




LinkedIn Profile picDavid Dubin, PhD Chief Psychometrician and Data Strategist

David Dubin, PhD, is the Chief Psychometrician and Data Strategist at J3Personica and Managing Partner at Psychological ARTS. David has worked on projects for several Fortune 500 companies in a variety of business sectors including oil and gas, consumer goods, financial, healthcare, railroads, and government in the areas of test development, interview coaching, job analysis, assessment centers, and survey design. David’s research interests include leadership, test development, personality, legal issues in HR, and computer adaptive testing.

David has a PhD and M.A. in Industrial-Organizational Psychology from the University of Houston. He received his B.A. in psychology from the University of Texas at Austin. He has been published in the Personality and Individual Differences and has presented at several conferences both in the U.S. and abroad.




Angelo-1881 squareAngelo Scanelli, Operations Specialist

Angelo assists J3Personica with clerical assignments and projects as well as, filing and data entry. He is an invaluable member of the team. When Angelo is not working at J3P, he is a student at the Douglass School, a NJDOE approved elementary and secondary school program operated under the auspices of Rutgers, The State University of New Jersey. He enjoys coloring, arts and crafts and watching videos. He keeps active by going bowling, swimming, horseback riding and skiing. He also likes to cook, dine at restaurants, go to the movies, dance and spend time with family and friends.

DSC01826.JPGCatarina Dolsten, MD, Executive Coach in Residence

Dr. Dolsten is an Executive Coach in Residence at J3Personica. For over 25 years, Dr. Dolsten has worked in hospital and clinic settings, and non-governmental organizations with program and policy development. Dr. Dolsten brings extensive medical, executive and health management experience from American and international settings. She serves as a director on several non-profit organizations. She is a founding fellow at the Institute of Coaching Professional Association at Harvard Medical School and a director in several national and international healthcare organizations including Health Builders Rwanda and The Sackler Institute for Nutrition Science at The New York Academy of Sciences.

Catarina R Dolsten has degrees in medicine (MD) and business administration (BA) from Lund University, Sweden, and has received training in professional coaching at New York University. Dr. Dolsten has a Swedish license in medicine and has lived in the US since 2004. 




Steve Abisso, Senior Consultant

Steve is a Senior Consultant at J3Personica, he has B.A. in Education from University of Massachusetts. He has over 35 years of organizational development, human behavior and coaching experience. Steve has certifications to administer a variety of psychometric assessments including the Hogan Assessment Suite, MBTI, FIRO B and Clark Wilson 360’s.


White BackgroundNatalie Persaud, Research Associate

Natalie Persaud is a research associate with J3Personica. Her research interests include teamwork and performance, selection and employee motivation. Natalie is currently pursuing a M.A. in Industrial/Organizational Psychology at Baruch College. She received her B.S. in Applied Psychology from Farmingdale State College where she graduated with Latin Honors and received recognition for Excellent Academic Performance. She is an active member of SIOP, Golden Key International Honors Society and Psi Chi. 


2016-05-17 15.11.20 HDRCody Hatcher, Research Associate

Cody Hatcher is a research associate with J3Personica. His research interests are in creativity, assessment, and learning. Cody is currently pursuing a PhD in Educational Psychology at the University of Connecticut. He received his B.S. in Biology from Virginia Tech and an M.A. in Educational Psychology from the University of Connecticut. He has been published in the Journal of Creative Behavior and collaborated on several projects related to psychoeducational assessment.

Prior to entering graduate school, Cody worked as a teacher of English at Himi Senior High School in Toyama, Japan. While in Japan he helped plan and assess the English language curriculum and presented at several teacher development seminars focused on teacher preparation and classroom instruction.

email: codyh@j3personica.com


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Partial List of Clients


Our Advisory Board

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Joseph D. Zuckerman, MD

Founding Chair, Walter A.L. Thompson Professor of Orthopaedic Surgery, Chairman, Department of Orthopaedic Surgery, NYU School of Medicine Surgeon-in-Chief, NYU Hospital for Joint Diseases (HJD)

William Kerr, Ph. D.
William Kerr, Ph. D.

Professor, Entrepreneurship and Innovation Harvard Business School

Levin-8928 squareRichard Levin, MD, FACP, FACC, FAHA

President & CEO, Arnold P. Gold Foundation, Emeritus Professor of Medicine in the Division of Cardiology at McGill University and in the Leon H. Charney Division of Cardiology at New York University

David Nash, MD MBA
David Nash, MD MBA

Founding Dean, Jefferson School of Population Health, Editor-in-Chief, American Journal of Medical Quality

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Mekayla Castro, Ph.D.

Director, Executive Talent Development American Express Corporation


Joseph Hahn, MD MBA

Executive in Residence, Cleveland Clinic Innovations & Immediate Past Chief of Staff, Cleveland Clinic Health Systems

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Tomas Chamorro-Premuzic, Ph.D.

Chief Executive Officer, Hogan Assessment Systems, Professor of Business Psychology, University College of London and Visiting Professor, Columbia University

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Paul Connolly, Ph.D.

President, Performance Programs, Inc.

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Diana Liberto, Esq.

Founder & CEO, Walk My Mind

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Steve Paragioudakis, MD MBA

Residency Program Director, Monmouth Medical Center, Associate Professor of Orthopaedic Surgery, Drexel University School of Medicine

Andrea Procaccino, CMT

Vice President & Chief Learning Officer, New York-Presbyterian Health System

William Pasmore, Ph.D.

Professor of Practice in the Department of Organization & Leadership at Columbia University, SVP of Organizational Leadership at the Center for Creative Leadership (CCL)